{"id":9252,"date":"2025-12-03T07:54:33","date_gmt":"2025-12-03T07:54:33","guid":{"rendered":"https:\/\/alumni.sze.hu\/en\/?p=9252"},"modified":"2025-12-03T07:54:33","modified_gmt":"2025-12-03T07:54:33","slug":"international-experts-lecture-at-sze-on-s-e-asian-diplomatic-and-business-processes","status":"publish","type":"post","link":"https:\/\/alumni.sze.hu\/en\/international-experts-lecture-at-sze-on-s-e-asian-diplomatic-and-business-processes\/","title":{"rendered":"International Experts Lecture at SZE on S.E. Asian Diplomatic and Business Processes"},"content":{"rendered":"\n<p>Created: 2025.12.02. 16:07<\/p>\n\n\n\n<p><em><strong>Students of Sz\u00e9chenyi Istv\u00e1n University recently had the opportunity to attend a professional lecture in English focussing on the diplomatic and business processes of Southeast Asia. The speakers were Edit Kerekes, former Charg\u00e9 d\u2019affaires at the Embassy of Hungary in Singapore, and Enik\u0151 Bartha, CEO of Sundance Group International. The event showcased the University\u2019s expanding research and institutional partnerships with countries in the region.<\/strong><\/em><\/p>\n\n\n\n<p>Sz\u00e9chenyi Istv\u00e1n University recently hosted a professional programme in English titled&nbsp;<em>\u201cSouth-East Asia through Multiple Lenses: EU\/Hungary South-East Asian Strategies\u201d<\/em>&nbsp;The event provided up-to-date diplomatic and business insights for students interested in the region. Enik\u0151 Bartha, CEO of Sundance Group International, delivered her presentation in person, while Edit Kerekes, former Charg\u00e9 d\u2019affaires at Hungary\u2019s Embassy in Singapore, joined online.<\/p>\n\n\n\n<p>The presentations were particularly timely, as Southeast Asia has become one of the most dynamically developing regions of the global economy in recent decades. With its stable business environment, technological innovation and rapid growth, the region holds strategic significance for both the European Union and Hungary. The programme offered a comprehensive overview of how these developments shape diplomacy, foreign economic relations and international business.<\/p>\n\n\n\n<p>Gy\u0151r-born Enik\u0151 Bartha spoke about the intersection of international business and diplomacy. Over the course of her career, she has worked at Hungary\u2019s Ministry of Foreign Affairs and Trade, at the EU Delegations in Singapore and Tel Aviv, as well as in the international diamond industry.\u00a0<em>\u201cDiplomacy, business and human relations are inseparable. Success is built on mutual respect, cultural sensitivity, and the ability to build bridges between different worlds,\u201d\u00a0<\/em>she emphasized. Students gained an insight into how EU and Hungarian relations are formed in Southeast Asia, what business opportunities the region offers, and why a diplomatic approach centred on human relationships and trust is essential.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/alumni.sze.hu\/en\/wp-content\/uploads\/2025\/12\/Kep1-9-1024x683.webp\" alt=\"\" class=\"wp-image-9253\" srcset=\"https:\/\/alumni.sze.hu\/en\/wp-content\/uploads\/2025\/12\/Kep1-9-1024x683.webp 1024w, https:\/\/alumni.sze.hu\/en\/wp-content\/uploads\/2025\/12\/Kep1-9-300x200.webp 300w, https:\/\/alumni.sze.hu\/en\/wp-content\/uploads\/2025\/12\/Kep1-9-768x512.webp 768w, https:\/\/alumni.sze.hu\/en\/wp-content\/uploads\/2025\/12\/Kep1-9-1536x1024.webp 1536w, https:\/\/alumni.sze.hu\/en\/wp-content\/uploads\/2025\/12\/Kep1-9-18x12.webp 18w, https:\/\/alumni.sze.hu\/en\/wp-content\/uploads\/2025\/12\/Kep1-9.webp 1620w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Enik\u0151 Bartha, CEO of Sundance Group International and a native of Gy\u0151r, shared her diplomatic and business experience gained on several continents with the students (Photo: Gergely Nagy)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Edit Kerekes offered a look into the workings of Singaporean diplomacy, the representation of Hungarian interests, and the importance of education diplomacy. She highlighted the key role of scholarship programmes such as Stipendium Hungaricum in strengthening ties between Hungary and Southeast Asia.&nbsp;<em>\u201cScholarship students coming to our country not only exchange knowledge but also build strong connections between nations. This is the most valuable investment in the future. Academic cooperation, joint research projects and an inclusive environment all contribute to a country\u2019s visibility and professional reputation,\u201d<\/em>&nbsp;she noted.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/admissions.sze.hu\/images\/News\/2025_12\/szingapur\/K%C3%A9p2.webp\" alt=\"Edit Kerekes, former Charg\u00e9 d\u2019affaires at the Embassy of Hungary in Singapore, also emphasized the role of education diplomacy in her online lecture (Photo: M\u00e1t\u00e9 Dud\u00e1s)\" title=\"Edit Kerekes, former Charg\u00e9 d\u2019affaires at the Embassy of Hungary in Singapore, also emphasized the role of education diplomacy in her online lecture (Photo: M\u00e1t\u00e9 Dud\u00e1s)\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Edit Kerekes, former Charg\u00e9 d\u2019affaires at the Embassy of Hungary in Singapore, also emphasized the role of education diplomacy in her online lecture (Photo: M\u00e1t\u00e9 Dud\u00e1s)<\/em><\/p>\n\n\n\n<p>In recent years, the University has significantly expanded its Southeast Asian network. It recently&nbsp;<a href=\"https:\/\/admissions.sze.hu\/strengthening-international-cooperation-ambassadors-of-southeast-asian-countries-welcomed-by-sze?ckw=QVNFQU4=\">hosted a high-level diplomatic meeting<\/a>&nbsp;with ambassadors from the region to explore potential collaborations in higher education, research and innovation. In addition,&nbsp;<a href=\"https:\/\/admissions.sze.hu\/strengthening-global-research-sze-expands-collaboration-with-ntu-s-professor-madhavi?ckw=TmFueWFuZw==\">a new partnership has begun<\/a>&nbsp;with Professor Srinivasan Madhavi of Singapore\u2019s world-renowned Nanyang Technological University (NTU), focussing on energy storage and battery recycling. Joint research efforts and planned laboratory developments further demonstrate the institution\u2019s dynamic role in scientific and innovation cooperation with the region.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/admissions.sze.hu\/images\/News\/2025_12\/szingapur\/K%C3%A9p3.webp\" alt=\"The event \u201cSouth-East Asia through Multiple Lenses: EU\/Hungary South-East Asian Strategies\u201d attracted strong interest among students. (Photo: Gergely Nagy)\" title=\"The event \u201cSouth-East Asia through Multiple Lenses: EU\/Hungary South-East Asian Strategies\u201d attracted strong interest among students. (Photo: Gergely Nagy)\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>The event \u201cSouth-East Asia through Multiple Lenses: EU\/Hungary South-East Asian Strategies\u201d attracted strong interest among students.<\/em>&nbsp;<em>(Photo: Gergely Nagy)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Created: 2025.12.02. 16:07 Students of Sz\u00e9chenyi Istv\u00e1n University recently had the opportunity to attend a professional lecture in English focussing on the diplomatic and business processes of Southeast Asia. The &#8230;<\/p>\n","protected":false},"author":22,"featured_media":9253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-9252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>International Experts Lecture at SZE on S.E. 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